THE WORK BEHIND THE RESULTS
Good Content Should Do Something.
Beautiful content matters — but so does what happens after you hit publish.
From reaching hundreds of thousands of people organically to growing engaged communities and transforming how a business shows up online, here’s a closer look at some of the results behind my work.
744K+ ORGANIC VIEWS
On a single SRC reel
1K+ NEW FOLLOWERS
Gained organically from a single post for dress with heart vintage
66K+ VIEWS
For TME across a 60-day period
248 NEW FOLLOWERS
Net follower growth for TME across 30 days
DRESS WITH HEART VINTAGE
One Post. 64K+ Views. 1K+ New Followers.
Sometimes one piece of content just connects.
A single organic Dress with Heart Vintage post reached more than 64,000 views and resulted in over 1,000 new followers — without paid advertising.
It’s a great example of why I believe content needs personality. Rather than creating something purely to sell a product, the content tapped into the look, feeling and story of the brand — giving people a reason to stop, engage and, importantly, stick around.
THE RESULT
64K+ views on one post
1K+ new followers
100% organic growth
SRC BEARINGS & HOSES
Turns Out Bearings + Hoses Can Go Viral.
Industrial supplies might not be the first thing that comes to mind when you think viral social media content — but that's exactly why personality matters.
By leaning into the humour, characters and everyday banter already within SRC Bearings & Hoses, we’ve created content that feels like them rather than trying to make the business fit a generic social media formula.
One reel reached more than 744,000 organic views, while another humorous reel generated 37,500+ views.
The strategy isn't about making every reel go viral. It's about making a local business memorable — showing the people behind it and giving customers a reason to keep watching.
THE RESULT
744K+ views on a single reel
37.5K+ views on another reel
Organic reach without paid promotion
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BEYOND THE NUMBERS
The goal isn’t to make your business look like everyone else’s. It’s to make more people notice what makes yours worth following.
TOTAL MECHANICAL & ELECTRICAL
More Than Growth — A Whole New Look.
With TME, the goal has been bigger than individual posts. It’s been about building a consistent social presence that better reflects the business, its people and the work happening behind the scenes.
Through a clearer content strategy, stronger visual direction, more reels and video, team stories, educational content and showcasing the personality behind the business, the Instagram presence has evolved both visually and in performance.
The before-and-after grid shows the difference immediately — but the numbers tell another part of the story.
Across a recent 60-day period, TME achieved 66,665 views and +248 net followers, with more than half of those views coming from people who weren't already following the account.
A stronger visual identity. A growing audience. And content that finally feels like the business behind it.
A LITTLE SOMETHING FOR YOU
Content Brain-Blank? I’ve Got You.
You’ve seen what thoughtful content can do — now it’s your turn. My free “What Do I Even Post?” Guide is packed with 30 simple, actually-useful content ideas for small businesses, plus a few of my own tips from years of creating content.
No complicated strategies or trying to become an influencer. Just plenty of ideas to help you stop staring at that blank Instagram screen and start seeing the content that’s already sitting right in front of you.
